How to Send Digital Art and a Downloadable Wallpaper
Why artists should be offering their audiences free mobile wallpaper versions of their art, plus instructions on how to create i and where to share information technology.
NOTE: Mobile wallpapers are a groovy mode to engage with your audience, merely they should never be used as the incentive for the lead capture pop-up on your site. This will attract the wrong types of people to sign-upwards for your list.
Mobile device usage is booming.
Over the past yr, many website owners take seen mobile use of their site arroyo or surpass 50% of all traffic.
And so we need to re-calibrate our marketing approach for this new reality.
That ways coming together your user where they are likely to be: on their telephone.
Today's tactic is one of our favorite ways to practice that.
The Case For Offer Mobile Wallpapers
First, take a look at what Apple has to say about mobile usage:
"[the] average user unlocks their phones lxxx times a day." – Ben Bajarin
And this is only the average user. The heavy user comes into contact with their telephone upwardly of 130 times a mean solar day.
And near every time this interaction occurs, the user sees an image: their phone's wallpaper.
What if your art was that wallpaper?
Can you lot think of any other manner to become your art seen by 1 person over lxxx times a day?
We can't.
That blazon of access to your fans' everyday lives is invaluable.
It will exist the image they come across most often – all 24-hour interval every day.
When paired with consistent utilise of other marketing strategies (ie: frequent use of Instagram Stories, romance marketing, and Instagram Ads), this intimate human relationship between your audience and your art can be highly profitable.
An admirer of your fine art today, a heir-apparent of the real thing tomorrow.
So let's await at how to get information technology done.
How To Create Mobile Wallpapers
Creating mobile wallpapers requires 2 things:
- A digital image of your artwork/photograph
- An image editing plan (you will only need basic functionality) such every bit Preview, Photoshop, or an online gratuitous program similar Pixlr
Before we brainstorm, a word on how this image needs to be sized.
Attribute Ratio
The nearly mutual aspect ratio for mobile phones is 9:xvi (which becomes the TV-standard ratio of 16:9 when the phone is turned horizontally).
- iPhone 5: 640×1136 (nine:16)
- iPhone 6: 750×1334 (9:16)
- iPhone 6s Plus: 1080×1920 (9:sixteen)
- iPhone 7: 750×1334 (ix:xvi)
- OnePlus 5: 1080×1920 (9:16)
- HTC 10: 1440×2560 (9:16)
- Google Pixel: 1080×1920 (nine:16)
- For more, run into here
So go ahead and pick any resolution with a 9:sixteen ratio. We recommend 1080x1920px, and it is the size we will be working with in the post-obit demo.
Now, let'southward create the wallpaper!
Commencement, open upwards your epitome editing program and create a new document.
Then, enter in the dimensions of the desired wallpaper size. We will use 1080 pixels x 1920 pixels.
Import the image you want to turn into a wallpaper in the new document you lot've just created.
If your image is originally shot every bit a mural image (every bit opposed to portrait), choose your favorite role of the image to use every bit the wallpaper.
And that's it!
Export it as a JPEG to minimize file size.
What To Do With Your Mobile Wallpaper
The final step is to distribute your new wallpapers to your audience. Ane of the best means to practice that is with Instagram Stories.
Instagram Story
Post your wallpaper to your Instagram Story.
Don't forget to first include a bulletin in your Story telling your followers that the next image is a wallpaper for them to screenshot.
See the example video below:
Source: https://blog.artstorefronts.com/mobile-wallpapers/
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